If there’s one thing Sweden knows how to do right (aside from tech, furniture, and pop music), it’s candy. Swedes have a deep-rooted love for sweets, with traditions like Lördagsgodis ("Saturday sweets") making candy consumption more of a weekly ritual than a guilty pleasure. But what are the absolute favorites lining the shelves of Swedish stores? And what candy trends are shaping the future of Swedish snacking? Let's dig in!

Top 10 Favorite Candies in Sweden

Swedes love variety, but some treats have cemented themselves as must-haves:

1. Ahlgrens Bilar – Soft, fruit-flavored car-shaped gummies. A Swedish classic.
2. Polly Original – Chocolate-covered marshmallow candies. Impossible to eat just one.
3. Djungelvrål – Salty monkey-shaped licorice. A bold Swedish favorite.
4. Tutti Frutti Original – A mix of fruity flavors like raspberry, pear, and lemon. Sweet.
5. Zoo Malaco – Another monkey-shaped candy, but fruit-flavored. Sweet.
6. S-Märke Supersurt – Super sour foam candy, perfect for sour lovers. Sour.
7. Gott & Blandat – A mix of sweet, fruity, and salty chewy candies. Yummy!
8. Tyrkisk Peber – Salty licorice with a peppery kick, a hit since 1977. Salty.
9. Surskalle Bubs – Sour skull-shaped gummies, loved for their tangy taste. Sour.
10. Ferrari Pingvin – Raspberry-flavored Ferrari-shaped gummies. Sweet.

Candy Trends & Fastest-Growing Flavors in Sweden

Swedish candy culture is constantly evolving, and new flavor preferences are emerging:

• Licorice remains a staple, especially salty varieties like Djungelvrål and Tyrkisk Peber.
• Sour candies are rapidly growing, with brands introducing extra sour versions.
• Chocolate-covered marshmallows, like Polly, continue to dominate in popularity.
• Fruit-flavored gummies are expanding, with elderflower and cola flavors gaining traction.
• Vegan and gluten-free options are becoming more common, focusing on natural ingredients.
• Pick-and-mix assortments remain huge, letting buyers customize their candy bags.

Swedish candy isn’t just about satisfying a craving—it’s a cultural experience. Whether you're a fan of licorice so salty it makes your mouth pucker, or marshmallow treats so airy they melt instantly, Sweden has something for everyone.